LULULEMON

Lululemon wanted to welcome their first ever golf ambassador to the team with some style.

Known for his effortless and often humorous online persona, we worked closely with the team at AKQA and Lululemon to align on some fun creative executions to let Min Woo Lee’s personality and swagger shine.

In short, we let him cook.

written & directed by me

• Agency
• : AKQA
• Production
• : Hug
• Post
• : Big in Japan