FIRST RESPONSE

“Sensitive to You is a poetic and tenderly observed view of one young woman’s emotional wait for the result of her pregnancy test.

Refreshingly unexpected, this commercial, unlike previous campaigns, doesn’t reveal the final result. Rather, it’s enticingly restrained in its ending. Patrice weaves intimate handheld choreography of the camera with a sensitive and nuanced performance from her female subject, resulting in a smart and magical film most women will readily identify, no matter which result they wish.”

directed by me

• Production
• : Feel Films
• Agency
• : Razorfish
• Client
• : First Response