TIKTOK

In partnership with the dream team at Young Hero, I had the opportunity to help develop yet another entertaining and elevated presentation for TikTok Business.

After the success of TikTok’s acclaimed 2021 Newfronts presentation, we got the band back together to reimagine their ForYou summit series – an hour-long virtual event held to share industry insights with brands and industry leaders looking to leverage TikTok.

With TikTok’s trust, we took an initiative that could have easily been a B2B snooze-fest and turned it into a truly fun, creative, and engaging experience that was totally TikTok.

Riffing off of the name of their virtual platform the #foryouinverse, we developed a galactic thematic direction inspired by retro-futurism that informed our design system, set design, scripting, and wardrobe.

Projects like these are my favorites, since world-building is truly my specialty, but we didn’t just build a world, we built a whole universe…

creative directed & directed by me

• Agency
• : Young Hero
• Production
• : Young Hero
• Client
• : TikTok